MARKETING

Telemanagement Resources International Inc. (TRI) helps clients meet their marketing needs through research, planning and implementation by emphasizing the following areas:

• Focus Groups
  
• Promotions
  
• Strategic Planning
  
• Market Planning
  
• Research
  
• Teleconferencing
  
• Product Planning
  
• Sales & Account Planning
  
• Telemarketing
  
  

TRI offers market research in a variety of telecommunications areas on a multi-client or client-specific basis. Examples of completed projects are:(1) multi-client studies on video, audiographics/multimedia, and audio teleconferencing, and (2) market surveys of users and resellers to analyze the effectiveness of a major vendor's product lines and methods of support. Other research includes information gathered for vendors on ISDN, facsimile, user network preferences; market research on the appropriate distribution channels for a European telecommunications product, and market research on the viability of a potential service offering for a major carrier.

Our strategic marketing planning includes essential components of market research, sales research, sales forecasting, & market planning. An example of a completed project is a strategic marketing plan for a major teleconferencing vendor.

Sales & Market Planning provides the process & tools which will help the sales force meet the revenue objectives set forth in the Strategic Marketing Plan. TRI also conducts end user focus groups to test and verify client sales and marketing plans.

Conduct telemarketing to put advanced telecommunications technology to work as part of a well disciplined marketing program. TRI develops and implements telemarketing programs, provides training, and conducts reviews of existing telemarketing center operations.